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Monday 24 January 2011

Research - Graphs

Before we can make our film we must do our audience research. Our research has led us to how we should construct our opening sequence what music and what our target audience do in there spare time and 3 horror/thrillers they have thoroughly enjoyed, we have shown our research in 4 different graphs and we have seen this to be the most important when looking through the information we have collected.

From our research we can see that our target audience of 15-18 27% prefer R&B music. We can incorporate this into our thriller/horror by linking this to our characters or contrasting this with hip hop which was second best at 18% and making a remix of the two to create an opening theme tune.

the most watched horror/thriller is ''SAW'' at 23%. With this information we can tell that people seem to like a psychological twist and a chase to catch the killer. We can also see that ''Paranormal Activity'' 1 and 2 came in at 17% and this shows us that our target audience like things to do with the paranormal and the unexpected so we can implement this into our opening sequence. We also know that the third favourite is ''The Wrong Turn'' (1,2,3) yet again we can tell that they like a challenge when watching a film.



When looking through our research we felt it was important we knew what our target audience get up to so we could link our opening sequence so that it could relate to them. Our research shows us that the use of the internet at 22% was the most popular activity that our target audience do in their spare time along with reading at 17% which shows that our target audience have an imagination. We can in some way can relate the characters to the target audience.
The genre of film that was preferred was comedy at 27% which shows that our target audience have a scense of humor so we in some way can use this to our advantage and implement this into our opening scene. Horror came in second at 17% showing us that they like a combination of the two so we can create something which would relate to our target audience and the research we have.

Overall the information collected from our questioners have led us to the conclusion that the music preferred is R&B and Hip Hop and in some way when creating a theme tune for our opening scene we can combine the two. we also know that our target audience like the unexpected and horror/thrillers that have a challenge and is jaw dropping. We also know that our target audience like to go on the Internet a lot and also like to read, which shows imagination and an interest in different things hence the fact they read and books generally lead you to imagine your own version of the story and the characters. We can also tell that the prefered genre of films is horror and comedy which is a good combination and it can break tention and also build tension.

1 comment:

  1. This is a great example for Statistics classes on how not to do surveys/charts/graphs.

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